'Picasso Baby' was filmed as a 10 minute performance art piece and directed by Mark Romanek. Talking about the project, Jay Z said "Concerts are pretty much performance art, but the venue change. Just by nature the performances changes. You're in a smaller venue, it's a bit more intimate, so you get to feel the energy of the people."
The short film received it's premiere last Friday on the US cable channel HBO. After it's screening several people went to Twitter to voice their love for this latest venture from the innovative Brooklyn-born artist.