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d'ya wanna 'get lucky' with daft punk condoms?

7/11/2013

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So the French electronic music duo Daft Punk are riding high in the music charts around the world with their latest album, 'Random Access Memories' which has obviously had a massive boost from the first single released, the Chic inspired 'Get Lucky' (featuring founding member of Chic, Nile Rodgers and Pharrell Williams). This simple, yet highly infectious funky groove has dominated dancefloors around the world and has brought a new found respect for the term 'disco' after years of it being looked down upon after the glory days of the late 70's.

Capitalizing on the huge popularity of the song, and given the nature of it's (somewhat) risque lyrics, Daft Punk have cleverly joined forces with Durex to release their own brand of 'Get Lucky' condoms. The package uses the art work from the hit record - Daft Punk, alongside Nile Rodgers and Pharrell Williams in silhouette behind a setting sun - to eye catching effect. To help promote the condoms, Durex have taken the route usually used by record companies with their own product, by sending out sample packs to djs. Makes perfect sense to me, even though I, myself am a dj and so far nothing has arrived in the post.
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    EON IRVING

     DJ, Remixer, Producer, Writer
    Involved in the music business since the very late 70's Beginning work at Island Records. DJing since the early 80's both in London and abroad, including the US and Europe. Along the way performing at many high profile events for such luminaries as Prince, Public Enemy and Lennox Lewis.
    Aside from radio and club djing, remixing and production work in the recording studio has meant working with the likes of Loose Ends, Junior Giscombe, David Morales, Gwen Guthrie, Sly & Robbie, Maxie Priest and Madonna.
    An intense lifelong love of cinema has blossomed itself in several ways including presenting to the UK public for the very first time such films as 'Boyz In The Hood', 'House Party' and 'A Rage In Harlem'.
    My passion for music, cinema and all other interests manifests itself through my writing. I am also a Contributing Editor for the music and entertainment website magazine, DeeperThe Beats  www.deeperthebeats.com



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